About us

Our story

  • Insight Leadership Solutions is a coaching consultancy based in Wrexham, North Wales which specialises in leadership development, personal coaching and consultancy services to the service industry sector.
  • The company was formed by Raymond Smith after spending the majority of his career working in service industries and operating as an executive coach since qualifying in 2007.
  • Raymond qualified as an Institute of Leadership and Management executive coach after spending a couple of years exploring and qualifying in Neuro Linguistic Programming. He has also completed accreditation with the European Mentoring and Coaching Council at Senior Practitioner level.
  • Insight Leadership Solutions works in partnership with AQR International and is an accredited and authorised agent to sell and use their industry leading psychometric leadership instruments.
  • We specialise in the area of mental toughness and improving client self-awareness of leadership capability and competency. Over the years we have had considerable success with our clients as our testimonials illustrate.
  • We are fanatical about developing or realising our clients’ potential by creating self-awareness and supporting them to take action to achieve their life or professional outcomes.


Our approach

  • We work with individuals to improve their effectiveness as leaders and work with companies to improve their leadership capacity and their efficiency of operation.

  • We do this by taking time to get to understand your needs and requirements so as to tailor an intervention package that will secure the outcomes you seek.

  • We will use proven tools and techniques, together with our industry knowledge to help us provide you with the insight you need to help you or your business move forward to achieve the outcomes you seek.


Our values & beliefs


We will always be present, attentive and operate with openness and honesty with our clients.


Our interventions will always be supportive, show respect and understanding and provide challenge with emotional understanding. 


Our approach with clients’ means operating with absolute honesty and keeping a complete confidence operating in a safe space.


We will be completely focused, driven and purposeful in meeting our clients’ needs.


Our objective is to ensure clients receive value for money for their investment in our services and to provide customer service that exceeds their expectations.

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